Why should I care about talking about cricket with my colleagues?
What difference does it make if I remember the names of my client’s kids or not?
Who cares if I know the important celebrities in India? Or all 29 states?
These are just nice add-ons that will make business go slightly smoother, right? Cute, but not necessary to make good business happen.
…said people who have never actually done business in India (or most of the rest of the world).
There is no way to overstate this. Either you understand that the quality of your relationships is the largest factor in your ability to do good business, or you will understand it later after you screw it up. [Read more…]