You know that feeling you get when your inbox gets to zero?
You feel like you really accomplished something. Like you are on top of your game. Like you really earned your money today.
In India, that feeling can be deceptive.
You can have an empty inbox, but never do any actual business. You can reply to all your messages and SMSs, but never reach any of your targets. You can send a hundred emails a day, but never be any closer to your goal.
Why?
The problem might lie in choosing the wrong forms of business communication in India.
When it comes to communicating with India, there is one Golden Rule you must always remember: [Read more…]